The legendary luxury brand Hermès unveiled a new scarf featuring the Armenian Alphabet to mark the 25th anniversary of the establishment of the Protestant-France-Armenia Solidarity (SFPA) & to be used for fund-raising for the charity’s efforts in Armenia, reported Jean Eckian of Nouvelle d’Armenie.
Hermès’s artistic director Pierre-Alexis Dumas unveiled the fashion house’s signature silk scarf, called “Lettres d’Erevan,” at an event at Petrossian Paris.
Designed by Karen Pétrossian, the Armenian Alphabet scarf honors Mesrob Mashtots (creator of the Armenian alphabet..)
“I’m charmed by the culture & perseverance of a nation that has undergone thousands of years of trials and tribulations,” Pierre Alexis Duma said.
Several French celebrities & press representatives were present at the event, also attending the event were Armenia’s Ambassador to France Vigen Chitedjyan, Representative of Artsakh (Nagorno Karabakh) in France Hovhannes Gevorkyan, managing editor of Elle magazine in Paris..
The proceeds from the sale of this exclusive, limited edition creation will go toward humanitarian & cultural activities of SFPA in Armenia. The organization was founded in April 1990 after the 1988 earthquake in Spitak.
This is the second time that Hermès is supporting SFPA. It created another Armenian-themed scarf, Les Jardins d’Armenie (Gardens of Armenia), a decade ago..