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8.1.16

The Abaya Collection from Dolce & Gabbana + 4 foto

For the first time, designers Domenico Dolce & Stefano Gabbana have released a collection of hijabs & abayas,  ankle-length robes targeting muslim shoppers in the Middle East.

The new line - fully named The Abaya Collection: The Allure of the Middle East..
This time, Dolce & Gabbana's usual figure-hugging designs were replaced with long black & beige dresses made of georgette & charmeuse fabrics. Some feature the daisy, lemon, polka dot & rose prints from their Spring-Summer 2016 collection, while others are embellished with lace.
But isnt the whole point of this clothing to hide beauty & personality? 
The collection went on sale this month, & is available at all of the brand's boutiques in the Middle East, as well as select stores in Paris, London, Milan & Munich.
The Italian house joins a growing list of labels courting the increasingly lucrative muslim market. According to a recent Thomson Reuters report, muslim shoppers spent $266 billion on clothing & footwear in 2013, & that figure could reach $488 billion by 2019.

Tommy Hilfiger, & Mango have released capsule lines to coincide with Ramadan, & luxury e-retailers Net-a-PorterModa Operandi have started curating merchandise for Ramadan. 

H&M was praised for including a hijab-wearing model in a video encouraging consumers to recycle their clothes last fall..

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