The new line - fully named The Abaya Collection: The Allure of the Middle East..

But isnt the whole point of this clothing to hide beauty & personality?
The collection went on sale this month, & is available at all of the brand's boutiques in the Middle East, as well as select stores in Paris, London, Milan & Munich.
The Italian house joins a growing list of labels courting the increasingly lucrative muslim market. According to a recent Thomson Reuters report, muslim shoppers spent $266 billion on clothing & footwear in 2013, & that figure could reach $488 billion by 2019.
Tommy Hilfiger, & Mango have released capsule lines to coincide with Ramadan, & luxury e-retailers Net-a-Porter & Moda Operandi have started curating merchandise for Ramadan.
H&M was praised for including a hijab-wearing model in a video encouraging consumers to recycle their clothes last fall..
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